Varese Basketball was founded in 1945, even if a group of athletes from the Varesina Gymnastics Society founded a “ball to the basket” team as early as 1927. From the very beginning the colors were white and red.

Varese, during the first years, always ranks in the first places becoming one of the most important realities of national basketball. In 1954 Varese Basketball teamed up with Storm, a clothing company and the first sponsor in its history. After Storm, various sponsors have succeeded over the years, including Ignis which lasted for 18 years and METIS.

In 2010 the 'Varese nel cuore' project was born, an innovative idea that brings together entrepreneurs and economic realities of the territory in support of Varese Basketball.

The structure can also be rented for corporate events.

Varese Convention & Visitors Bureau collaborates with Varese Basketball as a hotel and logistics-organizational secretariat for groups and events and for the overnight stay of guests.